A CRM (Customer Relationship Management system) manages client data — contact information, notes, tasks, and pipelines. Examples include Salesforce, Wealthbox, and Redtail. A client education platform manages how prospects learn about your services before they become clients — delivering pre-meeting education, clarifying complex concepts, and moving prospects through a structured learning process. WebPrez is a client education platform, not a CRM. Most advisors use WebPrez alongside their existing CRM because the two systems serve different functions: CRM tracks client interactions after they're in your pipeline, WebPrez educates prospects before they enter it.